But the main reason she's got 31 million Instagram followers, nearly 7 million Twitter peeps and what we're going to assume is a few million Snapchat friends is because she's genuine. She's what we all hope to be online—sage, confident, sassy, real.
In a world of filters and facetuning, the star is known for her makeup free selfies and bare face Snapchats. Not that she doesn't enjoy eye art or wig play—she does, big time—but she's open about who she is and who she's not and isn't trying to fool us with Hollywood hype.
Oh, and one other thing and this is key: She's hella funny. Her "mood" posts are all of us. Z's Snapchat is pure comedy and elsewhere her meme and GIF game rivals that of @Daquan.
So really, it's easy to see why she became such a social media Phenom. It's also quite obvious why our convo quickly turned to her online life when caught up with the star at her CHI Hair Care event in Hollywood—which, yes she was Snapping from.
Tweets to Date: 56.4K
Tumblr Mentions in 2016: 2.4 million
Most Liked Instagram: 1.1 double-taps (for each of the below selfies)
Of all the social media platforms, which is your favorite? Snapchat, because it's the most natural and unfiltered.
And what's the first hairdo you truly mastered and felt comfortable doing by yourself?A good smooth, slick ponytail or bun was probably one of the first hairdos that I was really able to do on my own.
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