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Amazon Accused Of Using “Fake” Ambassadors To Promote Working Conditions In Their Warehouses

Amazon enlisted an army of fulfillment-center employees to write positive comments about working in its warehouses on social media. They are called “FC Ambassadors.” The company claims that real people are behind these accounts, however, people think there’s something fishy about them. Pointing out the “robotic” and “scripted” language, many believe that Amazon is using these “workers” to defend its reputation.

FC in Amazon-terms stands for Fulfillment Center—the largest warehouses in the company’s logistics network. Many of them clock in at around 1 million square feet. When you hear furious workers talk about peeing in bottles because they’re unable to walk to the bathroom, these are usually the facilities they have in mind.

Image credits: dulcedecommie

“FC ambassadors are employees who work in our FCs and share facts based on personal experience,” Lindsay Campbell, a spokeswoman for Amazon said. “It’s important that we do a good job educating people about the actual environment inside our fulfillment centers, and the FC ambassador program is a big part of that along with the FC tours we provide.”

Sceptical Twitters users accused the company of using these accounts to post scripted messages instead of real experiences.

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Image credits: PierreMenard

Some of these accounts even have stock photos as their profile pics

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Or AI-generated images

Image credits: SalmonDelicious

Image credits: dulcedecommie

Image credits: dulcedecommie

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There have been times when the only ones who liked FC Ambassadors’ tweets were Amazon executives

Not to mention this conversation

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Image credits: rulesObeyer

Image credits: AmazonFCDylan

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Image credits: AmazonFCRafael

Image credits: rulesObeyer

Image credits: AmazonFCRafael

Keep in mind that when ‘Rafael’ was asked a question

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‘Audra’ responded

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And this commenter was quick to point out what happened

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Here’s what others said about all of this

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